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Sep 22

Does fear limit your business performance? It’s time to stop apologising.

Jo here…..I wanted to let you in on some recent debates we've been having at Love Your Small Business and to explain why I've decided to stop apologising!

  • Do you think fear limits your business performance?
  • Do you find yourself apologising (even in your head) for your promotional efforts?

No doubt you will be aware of our upcoming Business Direction Injection (BDI) workshop. We've emailed about it a few times now, shared links on our blog, and those of you who follow us on twitter and facebook will have seen promo here and there.

And yup, here we are talking about it again – but in a slightly different context. You see promotion has been the subject of much discussion between Janine and myself lately and I wanted to share my thoughts and learning.

I suspect that fear has been holding us back in our business performance

I know marketing is important!

On the one hand, I know that the more we tell all the women entrepreneurs out there about our business,  the more likely they (you) are to take advantage of our offers. After all – its basic marketing 101 to assume that the more you talk about your products the better uptake you will have… and I really really want as many people as possible to join us for our BDI cos we believe the outcomes will be so hugely valuable for you.

But what if everyone gets put off by too much talk?

On the other hand, the last thing I want to do is overwhelm you with too many emails and too much self-promotion. I know what it's like to have signed up to someone's list because I genuinely want to learn from them and hear about their offers, only to be bombarded with emails. I also have a real fear about being too sales-y and pushy – after all I didn't get into business to be a sales person and its not in my nature to shove things down other people's throats (can anyone relate to that?).

Because this has been my way of thinking, I've often felt apologetic and my promotional efforts may have come across as meek.

 

And then again… I know that part of being a business owner is about getting the word out there to ensure that as many people as possible know about what you offer so they can benefit from what your offers, products and services.

A mindset shift is required

I've arrived at the decision that I need to make a mindset shift. As I wrote in Free Your Mind Friday last week, there is no point in hiding yourself from your clients when you know you have something good to offer so perhaps it's time to heed my own advice. I do truly believe that all of us (even me) have something unique to offer the world and I can only bring that gift about if I'm prepared to tell people about it.

Fear will no longer limit our business performance!

So I'm not going to apologize for my marketing any more! I won't feel anxious about sending you a few emails, blogging about our Business Direction Injection, or for doing everything within my power to let you know about our workshop, because I WANT you to know about it and I truly believe in the value and benefits it will bring to those who participate. Here I am feeling the fear and doing it anyway. I need to let you know:

"there is only one week left in which to register for our workshop"

See me shouting form the rooftops there????

So after all that, I point you to three key messages!
 
1. We are hosting a fantastic workshop in the coming weeks and we want to tell you about it! If you would like to read more about the BDI to see if it might be the right thing to help you overcome your barriers to success, check it out here 

2. If you can relate to what I've shared then I really encourage you to think about what you're missing out on through apologising, and what you could bring about if you, too, stopped apologising and started shouting from the rooftops about what you do!

3. I'd love you to leave a comment below. What are your thoughts on the following?

  • Do you think fear limits your business performance?
  • Do you find yourself apologising (even inside your head) for your promotional efforts?
  • What do you do to manage your mindset so you can effectively spread the word about your work?

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