Feb 29

When WILL you be worth it?

We hosted a webinar last week and had a fab turnout. There was loads of great interaction in the chat room, and a great response to our new All About Action Ecourse.    However, we couldn't help but notice a number of comments along the lines of 'I can't afford it' popping up in the chat room.  


We've heard this 'I can't afford it' statement a few times and it's prompted us to write a blog post about the power of investing in yourself.

Why? Because we're not quite sure we buy it! We're happy to admit that we've used this line a few times ourselves in the past, but we think its high time to challenge ourselves and all our readers to take another look at the beliefs and motivaters that lie behind this very powerful statement.

So, if you've seen a great resource, program or offer online recently and found yourself saying 'that sounds great, but I just can't afford it'  then read on sister, because we are here to say that you can!


This post is not about beating yourself up for failing to act.

It's just that we have been in a similar situation ourselves – dipping our toes in the water, but never quite committing to stepping up and investing in ourselves and our business.

A lot of our hesitation was driven by fear – 'what if we spend the money and then don't get a return on our investment, or more to the point, what if we still can't make our business succeed even with all the help this resource or programme will give us?'

Some of it was undervaluing the benefit we were going to get out of developing ourselves – 'will it really make a difference, surely we can figure it out for ourselves?' 

And a lot of it was because we told ourselves that we simply had no money to invest – 'I wish we could invest in this, but we really can't afford it right now'. 

Any of this sound familiar?  



What we really want is for you to discover the people or products that meet your need and invest in them. If it's us, great, if it's not then that's ok too. Just as long as you do  it!

We get that putting what little money you may have straight back into your business can feel HUGE, but if your biz is failing to get the results you seek, it has to be done.

That's why we've written this blog – to challenge the limiting beliefs that may be holding you back from success, without you even realising it. Our intention here is to prompt you to stop and think about what drives your action, or inaction, in this area.

We invite you to ask yourself (as we did 4 years ago!):

Am I merely playing at being in business, or am I ready to step up and play a bigger game?

Why aren't you taking you stepping up and creating the change that you seek?

What are the fears that are holding you back, and why are you letting them?

Is it true that you can't afford to invest in yourself, or is it really an excuse, a reason not to act?

What is really driving and motivating your decision? Is it coming from a place of freedom, or is it driven by fear, perhaps even a fear that also holds you back in other areas of your life? 

Personally, we have experienced great benefit from facing up to our fear about spending money investing in ourselves (and therefore our business), and we believe that you will too or we wouldn't be writing this post. 

At the end of the day, if you really want something, you'll find the money and the time somewhere to make it happen. We certainly have, and we have really been scraping the barrel at times, let us assure you!

So really, it's not about the money is it? It's more about you and where you are at.

How do you feel about it? We'd love to know what you think – so please leave us a comment below to challenge us back! We've already received some great responses to this via email (some supporting what we are saying and some disagreeing!)

And if you've decided that you ARE ready to step things up and invest in yourself,  take a peek at our latest programme for women entrepreneurs. We think it rocks!

Here's to sparking a good debate!

Jo and Janine

Love Your Small Business

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  • prime_sarmiento

    So really, it’s not about the money is it? It’s more about you and where you are at.- amen to that.

    One thing I learned from my entrepreneurial journey is that the more you invest in yourself, the more serious you become in pursuing your path, the more people will help you, the greater the rewards. Yup itr’s true – you need to spend money to earn money.

    • So true. That is exactly what we have learnt too Prime and you put it very well! Thanks for the comment.

  • HI Jo & Janine,
    I love ‘Why aren’t you stepping up & creating the change you seek’. I think it might have been Tony Robbins who said something along the lines of the quality of your life depends on the quality of the questions you ask!

    Thanks for asking the hard questions.

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