Toolkit Tuesday rolls around again!
Last edition we invited you to check out Survey Monkey a great online tool you can use to develop your products and services to better meet the needs of your clients!
This time its all about Aweber - an email management system that makes it easy to keep track of and keep in touch with your clients.
One of the first things we did when we got 'serious' about starting our business and launching our website was to ensure we could keep in touch with all our clients and have a system for building our list.
We knew this would form a crucial part of our online marketing strategy, and we needed to be able to build and maintain great relationships with those we came into contact with.
We wanted to find a system that would allow us to:
send emails, newsletters and updates to our clients,
create sign-up forms for people who wanted to find out more, and
keep track of who was who
In addition, we wanted a certain level of automation, so that much of our work could happen without us being on hand 24/7.
Finally, and surely this wasn't demanding too much, we wanted this system to be really user-friendly (read: able to be used by technophobes!).
We quickly realised the name for the kind of system we were after was an Autoresponder, and discovered that there are several email autoresponders out there who offer the services we needed. After more indepth research and investigation, we chose Aweber.
A system to keep track of, and keep in touch with our clients!
Aweber offers a whole host of functions, the key ones from our perspective are that:
it is easy to create forms for interested folk to fill in, meaning they sign up to our 'list'
we can easily keep in touch via email and newsletters with those who are interested in what we do.
We can automate emails to send at certain time periods with special offers
we can send emails to clients based on what they have expressed an interest in, where they are from, and what they are reading about
We have created e-courses that deliver one email per day for 5 days into the inbox of subscribers
We specifically chose Aweber as it is integrated with a number of other online systems we use, and has a great deliverability rate (the % of emails that actually make it into the inbox they are intended for.
Another key aspect for us is the “double opt-in” function, which ensures that anyone who signs up for our mailing list has intentionally chosen to subscribe and that therefore we will not be accused of sending the dreaded SPAM.
So – our experience with Aweber has been a good one and we recommend Aweber if you are looking for a system to manage your list of clients – both past, current, and potential.