Toolkit Tuesday rolls around again!
Last week we checked out Evernote, a fantastic way of helping you keep track of all those things you need to remember to come back to. This week we're writing about Survey Monkey a great online tool you can use to develop your products and services to better meet the needs of your clients!
Whether you are starting out or already established, customer feedback is vital for helping you to make informed decisions about the direction of your products and services.
We first used Survey Monkey for market research, contacting people in our niche (women entrepreneurs like you!) to find out as much as we could about the challenges and obstacles they faced so that we could best meet our needs with our business. We have used it several times since then, most recently to gather feedback on our 'Profit with Purpose' Telesummit event.
How could you use Survey Monkey at your business?
Why not create a survey to ask people within your target market about their biggest unmet challenge, or to find out what products and services they already pay for? Or you could gather feedback from your current list of clients about a product you are planning to launch, testing its feasibility before you invest all that time and money developing it.
Another cool way to use Survey Monkey is to create interactive competitions for your customers or database members, offering a cool prize or service in return for their responses.
And yes, sometimes you will get negative feedback. Instead of freaking out, remember that this is really a great gift – listen carefully and if it is consistent feedback it could be telling you that you are off-track with what you are offering. Change it up and you never know, business may start booming!
Please don't just bury your head in the sand and plough on with your ideas if you haven't tested the market!!!
Here's our feedback based on our use of Survey Monkey:
- it is very user friendly
- you can ask questions in a variety of formats to get the best type of information for each question
- once you have created your survey, its very easy to let people know about it and easy for them to fill in
- the data is collated in such a way that makes it very easy to analyse and use
- they provide a great help service full of ideas and lessons on how to ask the right questions and create effective surveys (v impt!)
From our perspective, this tool is fantastic to work with and we highly recommend it. We currently use their free, basic level plan as for now that meets all our needs, but they also offer a Pro plan with more options.
So – our challenge to you this week is to sign up for your FREE Survey Monkey account and create a short (10-question or less) survey to elicit feedback from your clients – both current and potential – to inform your next moves!
We'd love to know what you find out – we invite you to share in the comments box below or by visiting our facebook page. Perhaps our followers can add to your research findings with their thoughts!
And remember, it can be easy to push blindly forward, pouring energy into products you think your clients need, but much more useful in the long run to stop and ask them for their input!