Welcome to the 6th installment of our Breakthrough Bizness Planning Series (BBP). If you are joining us for the first time today, be sure to go back and get started with installment #1 Insiders Secrets to Business Breakthrough.
In the last post we explored how you can spread the word about your wonderful work and get started attracting clients to you. We also touched on the importance of building great relationships and we are coming back to this today – because no matter how good your marketing, how inspired your vision, or how clear your purpose, your business will not succeed unless you master the art of cultivating fabulous (and mutually beneficial) relationships with the key stakeholders in your business.
Building great relationships and win-win partnerships is absolutely crucial to your business success. In fact, you will find it very hard to succeed if you do not do a great job of this.
At LYSB we believe that life is all about the quality of our relationships – and this applies to business relationships too. We believe that when you spend time building healthy and genuine relationships in your life and work, you will reap the rewards in the long-run. After all, you can have the best product or service in the world but if people aren’t on-board with what you are doing, if they lack trust or feel unsure in anyway about their relationship with you, then they are not going to be 100% on-board when it comes to spreading the word about what you do or creating the win-win partnerships that are going to get you where you want to be.
Getting the key stakeholders in your business to talk about you is not enough. You want them absolutely buzzing about you and what you do. You want them to go the extra mile when it comes to you and your work and that is where the power of creating genuine, inspired relationships that set you apart from the rest really kicks in.
When you are genuine about who you are and what you bring to the party and you show a clear commitment to inspired and honest relationships with the people around you, then you will suddenly find yourself being someone that everyone wants to work with! To emphasise this point, here’s just some of the key people you may be creating important relationships with in your business;
- your clients (of course!)
- the leaders or 'go-to' people in your niche or business community
- your business partner, if you have one
- your team, if you have one (this may include people you outsource to like VA’s, web designers etc.)
- joint venture or affiliate partners
- your mentors and business advisors
When you list them like this, it suddenly becomes clear just how important they are to you and your work doesn’t it! So (now be honest!) how much time and effort are you putting into nurturing these key partners in your business? Do you set time aside in your business planning & strategising to focus on the people you surround yourself and how you can maximise the potential of your relationships with them?
Do you find yourself surrounded by business relationships that are ho hum or are you and the people around you buzzing?
We all know the hardships and negative energy that result from unhealthy relationships or unresolved conflict. In this environment it is difficult to get the most out of yourself and the people you work with. That’s why the set up of a healthy workplace culture and fantastic business relationships should be a crucial part of your business planning. We encourage you, no, we implore you to stop avoiding this issue and start learning more about how you can do this. You won't regret it when people start buzzing!
If you are not sure how to start improving your relationships, you are not alone. Most people feel the same – we all want to get on well with the folks around us and we all want to contribute to other people’s happiness in some way, shape or form – but reaching our full potential when it comes to relationships is not always easy and it’s not something that we get taught at school (should be!).
The truth is that most people feel under-resourced in this area, so they tend to avoid facing up to their unhealthy or conflicted relationships both at home and at work. And while this can work for a little while, in the long-run it can have a huge cost to your health and your business, especially when things get out of hand and the stress of it all starts to kick-in.
Time is of the essence. You may have to get strategic about your relationships too.
As many of our readers know, it is a constant battle in small business to manage your time effectively. And yes, it does take time to build healthy relationships, although there are some really great tools out there to help you with that (sign up for the series to learn more about that!). But still, you will need to think carefully about which relationships you spend the most time nurturing and building. We have been thinking on this a lot recently as we look at the next steps for moving our business forward. We have developed a kind of system for prioritising our various relationships and deciding which people and partners we really want to focus on.
These are the kind of questions you can ask when looking at which business relationships you want to build on and which ones you may want to let go of!
Does the person or people you are in relationship with:
- Inspire you to want to be in relationship with them by how they work and what they offer;
- Practice business in a way that is aligned with your values and the spirit of your business;
- Practice business in a way that aligns with what your community and clients would expect;
- Show a genuine commitment to their relationship with you (i.e do they reciprocate and demonstrate a a commitment to building a mutually beneficial relationship?)
- Do they add something brilliant, wonderful or incredibly useful to your business?
- Do you have something brilliant, wonderful or incredibly useful you can bring to them?
- What is their reach like? Do they believe in you and your message enough to spread the word about the work you are doing in the world?
There’s a lot more we could add here, but that’s it for now. We’ll let you know how we go on this topic ourselves over the next few months because we intend to learn a lot more about it. We've taken a big LEAP and signed up to Natalie Sisson and Natalie McNeil's exciting new WE Mastermind Programme and we are super-excited about what we are going to learn from them about how to build win-win relationships with the key partners in your business.
We are also using their program to learn how to create killer launches for the great products and programs we have been developing in response to what YOU have been telling us you need to really step in up in your business so watch this space!
If you want take action now and start learning how to become someone that everyone wants to work with, sign up to the blog series below and receive some of our free resources on this topic! Sorry folks, this offer is now offer. The great news is that we have created a fantastic e-course out of the series materials – and it's incredibly good value so check it out here