Welcome to the second installment of our Breakthrough Bizness Planning Series (BBP!). If you are joining us for the first time today, be sure to check out installment #1 The Inside Word on Achieving Business Breakthrough.
Todays key message is that yes, it's wonderful, fulfilling, inspiring & unbelievably rewarding to have a business that is aligned with your purpose and passions, but if you want to translate that into a profitable business you need to combine it with these 6 key 'building blocks' for success.
So today we are going to introduce you to our 6 building blocks, breaking it down into achieveable steps that are going to start you moving towards the results you desire (and deserve!).
Here are the six building blocks you can use to transform your business & your life
Please note that while there is always going to be stuff you can (and should) delegate, you cannot escape the fact that YOU are the trailblazer in your business. It's YOU and ONLY YOU who must take responsibility for keeping an eye on the 'big picture' of your business and ensure that these key building blocks are being attended to. Are you ready to step up?
#1 Start thinking like a SuperStar!
Time to start blast through self-doubt, negative self-talk and limiting beliefs and rocket yourself towards a superstar mindset. This is all about celebrating who you are and what you bring to the party. Believe in yourself and your work in the world. And if you know you haven't quite got there yet, resource yourself with the tools you need to start developing a 'magic mindset' that is going to get you where you want to be in life. Next weeks installment focuses on how you can do this, so stay tuned to our blog if you want to take steps towards becoming a leader not only of your business, but of your life too.
#2 Get clear on your VISION
If you lack a clear vision for your business and for your life, how are you supposed to get there? Lack of a clear vision is a key barrier to creating the life you dream of. It is pretty close to impossible to focus your attention and get results when you do not have a clear end in mind.
WARNING! Do not skip this step! Whatever you do, don't skip ahead and miss this part or you may find yourself heading off in the wrong direction, ending up in a life you do not want! If it feels hard for you, don't worry we will be giving you some great ideas for how to go about it in a creative and fun way.
#3 Identify your hungry crowd and start reaching out to them with a GREAT marketing strategy
When we started out we tried to be everything to everyone. We had no clear idea who we were trying to sell our (amazing!) services to and therefore no idea of where to reach them. How do you get clients if you don't know who they are?
This building block is marketing 101. It's about getting clear on your hungry crowd – that is, all the people out there who desperately need the wonderful product or service you offer – and discovering everything you can about them. You may have heard this referred to before as your 'target market' or your 'niche'.
This step seems simple but can be quite challenging. You may find yourself feeling resistant, perhaps not wanting to limit your options. But please believe us when we say that until you address this, you are on the road to nowhere when it comes to getting clients. In this blog series, we are going to lay out the basics and get you on your way to online and offline marketing success.
#4 Build great relationships that last
At LYSB we believe life is all about the quality of our relationships and of course, we apply this to our business relationships as well. We believe that when you spend time building healthy and genuine relationships in your life and work, you can't go wrong. Unfortunately this is a part of business planning that many people overlook, even though it can have serious consequences for our business (let alone our health & happiness!).
We all know the hardships and negative energy that result from unhealthy relationships or unresolved conflict. In this environment it is difficult to get the most out of yourself and the people you work with so it should be a crucial part of your business planning. We encourage you, no, we implore you to stop avoiding this issue. Start planning for the set up of a healthly workplace culture and fantastic business relationships. You won't regret it.
Not sure how? Sign up to this blog series and receive some of our free resources on this topic!
#5 Gather up the resources you need, create an action plan and hold yourself accountable to it.
Everyone has gaps in their knowledge, skills or experience. To succeed we need to identify those gaps and seek out the resources we need to address them. From there, we can create a clear action plan and get started.
In our experience most people already have their eye on the ball when it comes to action plans. People LOVE action planning and putting big fat ticks next to their checklist! It feels great to get to the doing part right? Wrong! The problem is that many business owners skip the building blocks above and head straight action planning. But what point is an action plan if it is taking you in the wrong direction???
If your action plan is grounded in your vision and big picture strategy then yes, it will lead you to success. If not, it is a waste of time! Mull this over for a bit…..when we get to this part of the series we'll elaborate on the 'how to' of action planning and show you how to set yourself up for success by putting systems in place to hold yourself accountable to your goals.
#6 Keep your eye on the big picture
As we said earlier, YOU are the trailblazer in your business. It is your responsibility to hold the vision for your organisation and to inspire others with it. You must also keep your eye on other important aspects of your business strategy, like trends and developments in your sector, advances in technology, changes going on for your customer base, what competitors (or as we prefer to call them, potential collaborators!) are doing etc. etc. This all helps you keep on top of your game.
That's our 6 building blocks. What's up next?
If you combine these 6 key building blocks with your purpose and passions in life you are going to find yourself on a pretty amazing journey. We can't wait to hear all about it!
If you are as excited about making this happen as we are, then be sure to sign up to our Biz Breakthrough list below. We'd hate you to miss out on the extra tips and tools we are sending out to the special people who join up. And you'll get the entire blog series (including all the goodies) packaged up and emailed to you at the end as an eBook. AND we'll keep you posted on the biz breakthrough webinars and events we have coming up. What more could you want?!!!
Sorry folks, this offer is now offer. The great news is that we have created a fantastic e-course out of the series materials – and it's incredibly good value for money. Click here to find out more.
See you next time, when we'll be delving deeper into how you can start thinking like a SuperStar!