Kiwi Artist Sam Ludden is putting paid to the stereotype of the "starving artist".
A keen potter, Sam has been in business for years and has no shortage of creative talent and flair, but struggled to turn his passion into a profitable business to support his family…. until he teamed up with our own Janine Ogg (who happens to be Sam's partner)!
Based on her own experience with Love Your Small Business, and years of helping clients to transform their ideas into profit, Janine was bursting with ideas at the strategic level that she and Sam began applying – with immediate impact.
As a result of their teamwork, Sam has lowered his overheads, tapped into new markets and been able to even out the usual selling low points that can traditionally occur in the world of art. They have a well-planned strategy and Sam is loving the new confidence that he can not only make a great living as an artist doing what he loves, but can relax in the knowledge he can provide for his family.